blank 12/30/13 01:53PM Boat Show, Fishing Boats, Personal Watercraft, Sailing Vessels, Ski Boats, Yachts

January 23-26, 2014 at McCovey Cove and Pier 48, adjacent to AT&T Park

California recreational boating industry reports 17 percent sales increase in 2012, new boat show to support Northern California boating business

SAN FRANCISCO, CA –Americans are taking to the water in record numbers, with more than 88 million Americans participating in boating in 2012, a six percent increase over 2011. Additionally, retail sales of new power and sailboats in the U.S. increased 10.7 percent in 2012 to 163,245 boats, demonstrating the first significant post-recession recovery for the industry. Echoing the nationwide trend, total sales for new power boats, engines, trailers and accessories in California were up 17.3 percent in 2012, giving the State’s recreational boating industry a need for a major boating event in northern California to bolster business – the inaugural Progressive Insurance San Francisco Boat Show, produced by the National Marine Manufacturers Association, will take place January 23-26, 2014 at McCovey Cove and Pier 48, adjacent to AT&T Park.

“The San Francisco Bay Area is one of the most ideal places on the West Coast to enjoy boating. With the popularity of boating at an all-time high combined with a boost in sales last year statewide, the timing is great to establish the Progressive Insurance San Francisco Boat Show to serve northern California boaters and the industry for years to come,” said Thom Dammrich, NMMA president.
As 2013 comes to a close, NMMA estimates retail sales of new power boats increased an additional five percent in 2013, and wholesale shipments to dealers increased three-five percent compared to 2012, demonstrating continued growth over the past two years. Set to take over McCovey Cove and Pier 48, the first Progressive Insurance San Francisco Boat Show is positioned to continue the positive sales momentum for the boating industry and businesses throughout the San Francisco Bay Area and California.
  • Current number of recreational boats in California: 826,596
    • 73% power boats
    • 18% PWCs
    • 6% sailboats
    • 3% other boats
  • Households per boat in California: 15.3
  • Recreational boating industry businesses in California: 3,062
  • Total boating jobs in California: 25,687
  • Total sales for new power boats, engines, trailers and accessories in California:  $367 million
    • Increase of 17.3% over 2011 retail sales
    • Ranks #11 in U.S.
  • Total boat registrations: 776,584 – ranks fourth in total registrations in the U.S.
*Source: National Marine Manufacturers Association (NMMA)
From novice sailors to longtime power boaters, the 2014 Progressive Insurance San Francisco Boat Show will showcase more than 150 new boats for sale on-land and in-water, plus the latest marine accessories, and a variety of learning activities for all ages. McCovey Cove will be transformed into an in-water showroom, allowing visitor’s access larger luxury motor yachts, sailboats and fishing vessels, plus daily on-water boating lessons. Inside, Pier 48 will be filled with boats for every budget and lifestyle, from ski boats to family cruisers, in addition to the newest marine accessories, a chance to try stand up paddleboarding or kayaking, daily seminars and more.
Show hours are: Thursday, January 23 and Friday, January 24, from noon to 7 p.m., Saturday, January 25, from 10 a.m. to 7 p.m. and Sunday, January 26, from 10 a.m. to 6 p.m. Tickets are $12 one-day adult, children 15 and younger are free (when accompanied by an adult), and active military, fire and police personnel are free with ID. For more details or to purchase advance tickets online and receive a $2 discount, visit Follow the Progressive Insurance San Francisco Boat Show at, and
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About the Progressive® Insurance San Francisco Boat Show®: The Progressive Insurance San Francisco Boat Show is produced by the National Marine Manufacturers Association (NMMA), the world’s largest producer of boat shows and the leading association representing the recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit
About Progressive: The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can reach it whenever, wherever and however it’s most convenient—online at, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent. Progressive also offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, as well as home insurance through select carriers. It’s the fourth largest auto insurer in the country, the largest seller ofmotorcycle insurance and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot® and Service Centers. The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE:PGR. To learn more about Progressive Boat Insurance, which insures more than one million watercraft, contact Erin Vrobel at, (440) 395-0179.
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